London and Miami based Greek-Cypriot Elena Antoniades has created a unique style of feminine glamour. Her visionary designs, quite simply, turn heads. Elena Antoniades Collections are glamorous and sophisticated fusing a cultural myriad of fashion influences to give a distinctive and modern edge to her designs.
After studying Fashion Merchandising and Design at the American Intercontinental University in London, Elena Antoniades returned to her native Cyprus to forge a high end fashion retail business, before finally settling in London and launching her own Ready–to-Wear Line.
In 2006 Elena Antoniades launched her first Ready- to- Wear Collection with a private and exclusive Fashion Show at the Lanesborough Hotel in London, filmed by Fashion TV. Her first capsule Collection involving fur and leather was bought by Harrods.
From February 2007- Elena Antoniades began showcasing, every season, her complete Ready to Wear and Resort Collections in Paris, New York-Coterie and the Las Vegas–Project Shows. Since then, Elena has also been participating in Athens Fashion Week, Athens Xclusive Designers Week and Cyprus Fashion Week.
Late 2008 saw the successful opening in the heart of Nicosia-Cyprus, of the first dedicated Elena Antoniades boutique. The 2 floor modern building houses her Atelier, Pret A Porter and Prive Couture Collections. More are planned for major international cities.
End of March 2009 a lot of Elena Antoniades designs from the Spring/Summer 2009 Collection were shot by the famous photographer Lorenzo Agius for the Sony Ericsson Womens Tennis Association in the Dubai Open. Tennis stars like Serena Williams, Anna Ivanovic, Dinara Safina and Sorana Cirstea were shot and broadcasted all over the world wearing Elena Antoniades creations.
In April 2009 Elena Antoniades was invited and sponsored by Fashion TV to host a Fashion Show in front of 3,000 people for the opening of the Fashion TV Lounge at the official opening of the Savoy Resort’s Soho Square, in Sharm El Sheikh-Egypt.
Elena Antoniades’s signature of her brands aesthetic look, uses her sumptuous silk chiffon and satin print fabrics, which she custom designs herself and updates every season. Some of her most dazzling fabrics, including French lace, are finished with thousands of crystals, something unique and identifiably Elena. Her search for special fabrics has taken her to all corners of the globe. The result has been breathtaking combinations of fur, leather and cashmere, rich embroidered velvets, silk stretch organza, taffetas and jerseys that drape the body in a most flattering and feminine way, showcasing and celebrating the beauty of women.
Her clients range from students to celebrities, rock Stars to royalty. The Elena Antoniades label has been sold in top stores including Harrods, Harvey Nichols and Bloomingdales UAE as well as very exclusive boutiques in Greece, Middle East, South of France, Canada, San Francisco, Los Angeles, Miami and Dallas. Her designs have been featured in - amongst others- Vogue Brazil, Donna Collezioni, Harper's Bazaar, Madame Figaro, 944 Miami, BLINK, Kurv., Grazia, SHE, Woman & Home, OK!, Hello, Z!NK, WhatsWear, Stylecaster, H The Hollywood Magazine, Fashion TV, BBC, World Fashion Channel and Fashion Insider.
Elena’s designs have been worn by an array of celebrities. Some of them are, Deborah Ann Woll, Mel B, Emma Bunton, Bree Turner, Jennifer Bini Taylor, Victoria Silvstedt, DUFFY, Alexandra Burke, Tamara Ecclestone, Denise Van Outen, Joan Collins, Alex Curran, Naturi Naughton, Miss Universe 2009 Stefania Fernandez, Tennis Stars like Serena Williams, Anna Ivanovic, Sorana Cirstea, Dinara Safina, and many more.
In February 2010 Elena Antoniades was honoured with the Award “Fashion Designer of the Year” for the MADAME FIGARO Women of the Year Awards.
Elena is involved in many Charities and most of her Fashion Shows involve raising money for Charities close to her heart, (Breast Cancer, Alzheimers Disease, Childrens Charities, the Red Cross), as well as many others. Since 2009 the Elena Antoniades brand has been blending style, creativity, attitude and lifestyle with eco friendly and social considerations woven into each piece. Elena designs and produces following her ethical and environmentally friendly principles.
In October 2010 Elena designed the Breast Cancer Pink Ribbon T-shirt, for the MADAME FIGARO Magazine, with the heading LOVE LIVE HOPE that has raised a substantial amount of money for Breast Cancer.
In November 2010 Elena Antoniades presented her AW 2010 Collection in a spectacular Fashion Show, at the famous members only, Annabels Club in London, for Life Action Trust, that raises money for new and upcoming talents in Music and the Arts.
December 2010 saw the first Showcase Event of the Elena Antoniades Collections in Miami Florida, with an amazing introduction at the ONE Bal Harbour Resort & Spa.
Elena Antoniades unmistakable signature style exudes originality, passion and inspiration. It is constantly evolving, giving you a unique look, and the ultimate aesthetic perfection.